SIMPLE PRACTISES FOR BAIDU SEO

Rolandis Michele • Jul 16, 2019

SEO TIPS FOR BAIDU

Theirs a recorded increase in the number of businesses in Cyprus trying to reach out more and more clients located in China most of which to promote Cyprus Citizenship by Investment Program or Cyprus Permanent Residency program. Real estate developers, law firms, immigration consultants to name a few want to be found in China as they see the huge opportunity.

However if you want to be found in China theirs only one search engine you must be optimised for and thats Baidu.

Theirs no doubt that Baidu search engine is the undisputed leader in China with the latest statistics showing over 80% market share, a huge number if you take into consideration that Google owns less than 3% market share in China.

However optimising your site for Baidu is a complete new game compared with optimising for Google, baidu is a unique complex and challenging environment, in other words SEO for Google will not cut it for Baidu

Bellow i have put together a short list with simple tasks you can perform that don’t necessarily require seo knowledge to carry out.

So If you want to break through China’s market and get seen, start with the bellow simple tasks.

Domain Name. Baidu prefers domains that use a .cn top level domain (TLD). While there will be .com and .net sites ranked by Baidu, and especially as the search engine expands its reach, Baidu continues to favour .cn domains. This does not necessarily mean you need to change your domain, you could purchase a variation of your domain in .cn for example www.mydomain.cn and point that domain to your site also.

Hosting. Other search engines do not care where your site is hosted however Baidu does, they want you hosted in China. This will eliminate any danger of beeing blocked and websites hosted in baidu are faster to load compared to websites based outside. Their is more to this than what i have put down here, i read an article that was helpful with pros and cons of this action, you can find it Here Definitely companies that have a physical presence in China will find this process much easier.

ICP License. Typical of China’s bureaucratic governance and in line with its censorship regime, all websites should apply for an Inernet Content Publishing (ICP) license. It is not difficult to obtain but generally takes around a month to secure when documents are all in order. Without an ICP license, ranking high on a Baidu SERP is difficult, if not impossible.

Language. You want your page visible in China so you must present its content in Chinese, be aware: not all Chinese is Chinese to Baidu. Baidu favours Simplified Chinese characters and while it will also index Traditional Chinese, it doesn’t rank dialects, Cantonese, or other foreign language sites (English,Spanish, or German) high on SERPs.

New Content.Same with Google, Baidu favours fresh content over older content and so a useful optimisation strategy is the regular creation and publication of new, fresh content. This could be regularly adding press releases and media releases, and ensuring that content is engaging, speaks to the Chinese zeitgeist, and make sure you publish on a regular basis.

Anchor Text. This is important to Baidu, i am talking about anchor links driving customers to other pages of the same website (internal links) Baidu pays a lot of attention to this, you must make sure you are aligning the anchor text with the nominated keyword for that page or blog post. This technique is considered good SEO in Baidu but also for other search engines too.

We at Elev8strategy.com perform SEO services for a variety of businesses on search engines such as Google, Yandex and Baidu.

We are currently offering a complete Free Website Audit Report that will show you bugs and fixes that are potentially holding you back and costing you valuable online visibility. None of the above seo practises should be looked into if you haven't firstly performed a thorough audit on your website, you need your site on top of its game with as less bugs as possible before you begin optimisation.

If you want us to generate a free report please Contact Us and send through bellow information

Name / Surname

website domain.

contact details

Newer Post >